Stanley x Snipes

From concept to production and in close collaboration with Stanley's senior lead we translated SNIPES' bold retail identity into a fully branded activation for their Store Managers Event. At its center: an oversized Stanley cup sculpture, framed by a glowing product wall and a sleek black bar built for discovery. Personalized colorways were staged like collectibles across illuminated pedestals. Every touchpoint — from signage to display — merged both brands into one premium, immersive experience.